Info
- Category : Real Estate
- Year:October 2022
- Client :Vinayak Greens Project by Emperia Developers
Project Brief:
Emperia was promoting their residential project Vinayak Greens in Panvel with strong offline marketing efforts, including seminars and hoardings. While their offers were attractive, they were struggling to generate quality leads online. Their sales team needed a steady stream of interested buyers but were not able to achieve it through traditional channels.
When Emperia approached AcquireMore, we identified the gap in their digital strategy. We educated them about the power of Meta Ads (Facebook & Instagram) for lead generation and designed a campaign tailored to their goals.
Step 01
Our Approach
AcquireMore educated the client about the power of Meta Ads for real estate lead generation and designed a tailored campaign with two primary targeting zones:
- Mumbai & Nearby Areas (local buyers)
- UAE (NRI buyers interested in Navi Mumbai real estate)
We created engaging ad creatives around the project’s USP & affordability offer, leveraging Facebook Lead Forms and high-engagement post formats to capture interest.
Step 03
Key Highlights
✅ High-converting creatives showcasing affordability (₹500/day → Own a home in Panvel)
✅ Dual targeting approach (Local + NRI buyers)
✅ Consistent optimization to reduce CPL while scaling lead volume
✅ Boosted engagement with 153+ comments & 217+ reactions on a single ad
Through AcquireMore’s performance-driven Meta Ads strategy, Emperia’s Vinayak Greens project gained massive traction, achieving 750+ quality leads in 90 days at an unbeatable CPL. The client’s offline sales team now had a strong pipeline of prospects, creating a perfect synergy between offline & online marketing.
